Make Your Website Mobile: Create A Powerful Mobile WAP Site
Your company’s website can be its most powerful marketing tool. With almost all consumers using the internet at some stage during the buying lifecycle, it is absolutely vital that your website is an accurate reflection of your company, its products and services, and also drives sales. So then, how does mobile marketing affect a company’s website?
Often websites that aren’t specifically developed to be viewed on a mobile handset will not display properly, lessening the impact of its message, or even worse, will drive consumers to the more mobile friendly competition. A specifically developed mobile WAP site is the answer to keeping consumers on your site and converting them into sales.
What Is A Mobile WAP Site?
A mobile WAP site is a secret weapon of mobile marketing specialists who are ahead of the curve. Using a Wireless Application Protocol, mobile phones and other mobile devices can access the internet using wireless communication. In layman’s terms, a mobile WAP site is a simplified version of a more complex standard website -- one which is ordinarily viewed through the web browser on a PC. Typically, a mobile WAP site will either have a specific .mobi domain name or can be created from your existing website using code snippets.
Why Create A Mobile WAP Site?
With a mobile WAP site your brand and sales offering is truly mobile. Through your mobile WAP site, consumers can experience your brand and purchase your product anytime, anywhere, and all without a PC.
Today’s mobile marketing is all about the consumer experience. Consumers these days expect to be rewarded with rich content interaction -- and the more creative and engaging mobile WAP content is, the more time a consumer will spend interacting with it. Advantageously for marketers, this opens the floodgates for insightful consumer data capture from mobile WAP site interaction, which can be effectively used to make your future mobile marketing messages more relevant to your target consumer.
Drive Revenue From Mobile WAP Site Direct Sales & Advertising
As with almost all mobile marketing initiatives, a mobile WAP site offers an outstanding opportunity for independent revenue generation. A mobile WAP site offers the same premium paid for content, or mobile content product capabilities as a standard website. Using SMS, or MMS mobile marketing integration, pin-codes can be sent to a subscriber’s cell for them to access billable site content. Turning your mobile WAP site into a mobile storefront to accept payment for these billable services is easily done through one-click mobile phone account billing.
Also just like a standard website, mobile WAP sites can generate mobile marketing revenue from displaying banner advertising. Your mobile WAP site can be integrated with Admob, Google Adwords, or other advertising platforms to produce click-through advertising profit.
To get your business mobile, call Stop N Text so we can discuss how to create your mobile WAP site.
