Truly Measurable Mobile Marketing: End-to-End Campaign Visibility with Mobile Integration
So much of traditional marketing and advertising can't be efficiently tracked or measured. Traditional print and television media often estimates audience size and brand impressions, and provide almost no measure of advertising responses or direct product sales. A key advantage to mobile marketing is its innate ability to provide a fully traceable and measurable medium through which to channel campaigns.
Mobile integration in mobile marketing is the vital tool in providing key metric measurements for mobile marketing campaigns. Mobile integration allows for campaigns to be integrated into your existing CRM or campaign analytics system.
Track Customers & Increase Conversions
In a highly competitive marketplace, knowledge of consumer behavior and successful mobile marketing campaign elements is the key to gaining the competitive advantage. Mobile integration into your CRM tool provides the ultimate insight into targeted consumer behavior.
When a mobile marketing campaign is connected through mobile integration, you are able to track open rates, response rates, unsubscribed recipients, and much more -- right down to each individual consumer. This recorded data allows you to build an accurate profile of each consumer that can then be used for invaluable consumer insights -- increasing the chance of future sales conversion.
Track Campaign Elements & Increase ROI
Mobile integration into your analytics tool is another way to measure and report on key campaign metrics. A campaign analytics tool, set up for mobile integration, accurately measures the success of a mobile marketing campaign.
The analytics tool will allow you to drill down to view the statistics of each key metric to give you an overview of which campaigns, or elements of one campaign, worked effectively or did not work effectively. This mobile integration feature allows you to accurately report on the return on investment of the marketing spent, and to record successes and failures for future campaigns.
Total Campaign Visibility = Quick Changes
A central benefit to mobile integration of mobile marketing campaigns into CRM and analytics tools is that they allow you to have almost real-time visibility of a campaign. Having total visibility of a campaign as it is running can enable you to react quickly if an element of the campaign is not working.
For example, you are a real estate agent that has set up a mobile marketing campaign to notify opt-in members of the open houses in an area that week. Through the mobile integration of the campaign into their CRM system, you can see that the response rate for two properties is much lower than the others. Knowing this, you can quickly check the information you sent to the opt-in database to ensure that all of the house information is correct, and that the properties match the interest of the opt-in subscribers.
Are you ready to have full visibility of your mobile marketing campaigns? Call us today!
